diff --git a/bitbucket-pipelines.yml b/bitbucket-pipelines.yml
index 9776e5c4d..0a6f08c35 100644
--- a/bitbucket-pipelines.yml
+++ b/bitbucket-pipelines.yml
@@ -20,8 +20,8 @@ pipelines:
           - ./gradlew test
           - ./gradlew jlink
           - docker login -u $DOCKER_HUB_USER -p $DOCKER_HUB_PASSWORD
-          - docker build -t $DOCKER_HUB_REPO/holocore:$DOCKER_HUB_TAG .
-          - docker push $DOCKER_HUB_REPO/holocore:$DOCKER_HUB_TAG
+          - docker build -t $DOCKER_HUB_REPO/holocore:$BITBUCKET_BRANCH .
+          - docker push $DOCKER_HUB_REPO/holocore:$BITBUCKET_BRANCH
         artifacts:
           - pswgcommon/**
           - client-holocore/**